We’re motivated to go the extra mile

All in the family

We’re tremendously proud to be a fifth generation family business. Our unique ownership structure gives us a long-term orientation that traditional public firms often lack.

Family businesses supply approximately half of the jobs in Europe and the Americas and include many market leading brands – Mars, Mittal, Hermes, Hyundai, BMW, SK Telecom, Hutchison, Fiat, Ford, Samsung, Toyota and Wal-Mart.

Our family structure has made possible many of investment decisions that have sustained the business during downturns and enabled us to emerge as a market leader as the economy improved.

The Global Family Business Index provides an intriguing catalogue of the Top 500 family firms. And this report in Forbes magazine profiles the largest 25 companies.

Global family

Global familyOur long term approach to relationships and business means that we place great emphasis on the core responsibilities that any good business should have: to look after its people and customers, to minimise its environmental impact and to produce sustainable wealth for the benefit of all stakeholders in the long term – not just for short term financial gain.

In September 2015, countries adopted a set of seventeen UN Sustainable Development Goals to end poverty, protect the planet, and ensure prosperity for all as part of a new sustainable development agenda. Each goal has specific targets to be achieved over the next 15 years.

Our values

Our valuesSuccessful family businesses invariably promote robust, well understood values that inform everything they do. This is because strong values serve to set these businesses apart, requiring colleagues to think and act differently towards colleagues, brands and the business as a whole.

Musgrave values are about long-term stable relationships, not being greedy, honesty, working hard and achievement. They impact everything from governance to how we work with suppliers and how colleagues around the business work with each other.

Community leadership

We‘re proud to be Irish and support vibrant, local communities. This support of independent businesses and communities helps create the local multiplier effect. For every €1 spent in a local business, 45 cent is reinvested locally. For every €1 spent at a corporate chain, only 15 cent is reinvested locally.

As well as supporting thousands of other family businesses in local communities, we partner with local organisations, charities and government to secure a sustainable future.

For example, for the third year running we’re involved in Feeding Ireland’s Future, a joint initiative between the Government and industry which supports young unemployed people with pre-employment skills.

2015 marked the 24th year of SuperValu’s sponsorship of the national TidyTowns competition, the longest running sponsorship in Ireland and one we are extremely proud to be associated with through the years.

Multiplier effect

Did you know?

We are open and truthful. We act in a straightforward way. We are trusted to deal fairly and do the right thing.

Did you know?

We are generous and unselfish in our efforts to do more and go further for our colleagues, customers and consumers. And when we’re successful, we share the benefits of that success.

Did you know?

We aim to create long-term commitment between the business and its people and between the business and its customers.

Latest news

Musgrave MarketPlace Food Trends

Musgrave MarketPlace is Ireland’s leading wholesale supplier to retail, foodservice and SME business, serving more than 45,000 hotels, restaurants and hospitality businesses throughout Ireland. Over the last four years the team have been researching food trends in collaboration with expert food professionals and consumers and recently published their findings in Marketplace Food Trends 2016, usefully illustrated […]



A double-whammy for SuperValu in the Prestigious Wine Awards

SuperValu hit the ground running in 2017, receiving two awards in the prestigious Sunday Business Post’s Annual Gold Star Awards. In true SuperValu style, the first award received was for ‘Best Retail Wine Innovation’, awarded for SuperValu’s excellence of ‘Display and Structure’ within the stunning off-licence set-ups nationwide. For the second year in a row, […]


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